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This web site had the following in the web page, "All Points Communications is your Communications Company who will provide you with all the services and equipment." We noticed that the web page stated " When dealing with telephone, data, fibre optic and our specialty is solving." It also said " The communication problems other companies consider too hard. A structured cabling system is a set of cabling and connectivity products that integrates the voice and data local area network LAN. Read more about Structured Cabling Services. Read more about Fibre Optic Cabling." The header had structured cabling as the highest ranking optimized keyword. It is followed by smart wiring, fibre optic cabling, and Telephone Systems Perth which isn't as ranked as highly as structured cabling. The next words apcoms.com.au uses is Phone Systems Perth. All Points Communications. was included and could not be understood by search engines.